Privacy Policy

MerchantHQ (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform and services (the “Service”). Please read this policy carefully. By accessing or using MerchantHQ, you agree to the terms described here.

For questions or concerns, contact us at hello@thecoopdao.xyz.

Account Information

When you register for MerchantHQ, we collect your name, email address, and password. You may also provide optional profile information such as your company name and website.

Payment Information

Payments are processed by Stripe, our third-party payment processor. We do not store your full credit card number, CVV, or other sensitive payment details on our servers. We retain billing records such as transaction IDs, amounts, and dates.

Store and Business Data

To provide our core analytics and profit-tracking features, we access data from the e-commerce platforms you connect (e.g., Shopify, Amazon FBA, Etsy). This includes order data, product information, inventory levels, and revenue figures.

Usage Data

We automatically collect information about how you interact with the Service, including pages visited, features used, session duration, and actions taken. We also collect technical data such as your IP address, browser type, operating system, and device identifiers.

Cookies and Similar Technologies

We use cookies and similar tracking technologies to maintain your session, remember your preferences, and analyze usage patterns. You can control cookie settings through your browser, but disabling certain cookies may limit Service functionality.

We use the information we collect to:

• Provide, operate, and improve the MerchantHQ platform
• Process payments and manage your subscription
• Calculate profit analytics and generate reports based on your store data
• Send transactional emails (receipts, password resets, important service notices)
• Send product updates and marketing communications (you may opt out at any time)
• Respond to your support requests and inquiries
• Detect, prevent, and investigate fraud or security incidents
• Comply with applicable laws and regulations

MerchantHQ uses a first-party analytics SDK to collect aggregated, anonymized data about platform usage, page views, click events, and Core Web Vitals. This data helps us improve the Service and is not used to build individual advertising profiles.

We do not use third-party advertising cookies or sell your data to advertisers.

We work with the following categories of trusted third-party service providers to operate the Service:

• Payment processing: Stripe, Inc. — processes subscription payments. Stripe's privacy policy governs how they handle payment data.
• Cloud infrastructure: Hosting and compute providers who process data on our behalf under strict data processing agreements.
• Analytics: Our analytics provider collects anonymized usage data to help us understand platform performance.
• Email delivery: A transactional email service used to send receipts, notifications, and support responses.

We require all processors to handle your data securely and in accordance with applicable privacy laws.

We retain your account data for as long as your account is active or as needed to provide the Service. If you cancel your subscription, we retain your data for 90 days to allow account recovery, after which it is deleted or anonymized unless we are required by law to retain it longer.

We implement industry-standard security measures including encryption in transit (TLS), encryption at rest, access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

If you become aware of any security vulnerability, please contact us at hello@thecoopdao.xyz.

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Ask us to correct inaccurate or incomplete data.
• Deletion: Request deletion of your personal data (subject to legal obligations).
• Portability: Receive your data in a structured, machine-readable format.
• Opt-out: Unsubscribe from marketing communications at any time via the link in our emails.

To exercise any of these rights, email hello@thecoopdao.xyz with your request. We will respond within 30 days.

MerchantHQ is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, contact us immediately.

We may update this Privacy Policy from time to time. We will notify you of material changes by email or by posting a prominent notice on our platform. Your continued use of the Service after the effective date of the revised policy constitutes your acceptance of the changes.

If you have questions about this Privacy Policy or our data practices, please contact us:

MerchantHQ
Email: hello@thecoopdao.xyz